'Stop the Croc' Campaign.
'Stop the Croc' Campaign.
‘Stop the Croc’ is a campaign to demonstrate the severity of sexual harassment towards women from men. It aims to raise awareness of the issue and act as a constant reminder for young men/boys to look out and discourage inappropriate behaviour when they see it, to help women feel safer in their day-to-day lives.
The Logo:
The designs:
Tube door touchpoint:
Campaign posters:
Tube screens touchpoint: